Refining and revamping your brand - Lessons from BarbaraLing.com
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It’s been a past few days of major major changes in my blogging layout!
After researching other authority blogs online and taking stock of my current business objectives/goals/etc., I’ve made two powerful decisions - I’m going to:
- Focus AskOwlbert on MetaBlogging/Personal development
- Move my entrepreneur/make money postings to my flagship site
Of course, this meant completely revamping
I’ve had that site now since, hmmmm, 1998? A full decade! And let me tell you, it’s been reinvented more times than a teenager tries to change her hair style. But that valuable aspect gave birth to one key question:
On what should the ‘brand’ highlight?
My challenge is that over the decade, I’ve become well-known regarding:
- Internet recruiting
- Making money
- Research
- Site building
- Profit blogging
- Niche marketing
- eBook design/writing
- Raising kids
Many of the above industries do NOT overlap! What do to, what to do!
Taking a long hard look at what I want to achieve this year, I’ve decided that increasing my bottom line is the most important to my family.
But!
I want to ensure all components of my audience can find my relevant writings (I have several blogs to which I contribute daily).
What to do?
Why, pull in feeds from those blogs and add them to my site!
Visit BarbaraLing.com now…and look in the second column. You’ll see the entry:
Recent Articles
And there is a picture-perfect list of randomly selected writings from my other blogs.
This is still a work in progress, of course! But with this layout and design, I can focus on my core BarbaraLing.com audience…and still provide direct links for my Metablogging audience, my Mom audience, my iPhone audience, etc.etc.etc.
Apply this now to yourself! Are you Barbara the blogger AND Barbara the karate writer AND Barbara the Twitter Developer AND Barbara the Wolf Raiser and (of course, I’m assuming you’re swapping your name for mine in that last sentence)….? If so, setting up ONE site (your name, perhaps?) and including direct links to all your various personalities online.
Nice, eh?
I’ll write more about this at a later date; I’ve learned quite a lot of lessons from the actual creative process.
Enjoy!
Owlbert
#BEGIN highlights of this blog writing post:
Beginners blogging tips: You can have more than one blog.
Intermediate and/or Advanced blogging tips: Set one blog to be your master site…and pull in feeds from your other blogs to complete it.
#END highlights of this blog writing post
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ps - speaking about branding, check out how an enterprising company used the MacGyver brand for their products:
pps - and if you want, ahem, some interesting "branding tools":
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antique log stamps cast iron branding marking tool ?
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Meat Mark-It barbecue grill branding iron steaks burger
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MEAT BRANDING IRON RARE MEDIUM WELL STAMP METAL BNIB!
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VINTAGE BRANDING IRON HAND FORGED NP
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LOT 2 VINTAAGE WESTERN CATTLE BRANDING IRONS HANDMADE
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Cattle Brands Ironclad Signatures book Branding Irons
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Wood & Leather Burning Kit Crafts art Branding Iron
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- Embracing the freight train of blogging frustration
- Resurrect the dead online and step back into time - Blog researching with a twist
- Easy neat way to add stylish CSS Cascading menus to your blog
(By the way, if you have any questions about the topics in this posting "Refining and revamping your brand - Lessons from BarbaraLing.com", do comment below - I'll try to clarify any issues).
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